Surprise Google Ads will stop using the CPC feature for ads Google ADS will get rid of CPC ads for new offer campaigns starting from October and these changes are very wonderful towards a better generation than that
According to the dates mentioned:
In October: ECPC option removed for all new campaigns.
March 2025: All ECPC campaigns were converted to CPC manually.
Why this sudden change and what will happen: It is a much lighter strategy than before in terms of automated bidding, in that the new way allows you to go deeper into bidding without giving Google full control and only towards a conversion goal. Google is removing this. If you haven’t started testing fully automated bidding strategies that work for your campaigns, now is the time. This change will impact how you manage your campaigns on the Search Network and the Display Network.
Options. In 2010, Google introduced a smart bidding strategy to optimize bids based on conversion likelihood. However, newer machine learning options like Maximize Conversions (with optional target CPA) and Maximize Conversion Value (with optional target ROI) provide more automated tools to optimize performance.
First seen. Anthony Hegeman shared the email he received from Google regarding this update on
The shift to more advanced automated bidding strategies indicates Google’s move toward greater reliance on machine learning and the potential to offer more automated bidding strategies.
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